The official accounts linked to former Vice President Kamala
Harris's 2024 presidential campaign became active again this week on platforms
like X and TikTok, in what appears to be the start of a digital strategy aimed
at reconnecting with young liberal voters ahead of the upcoming midterm
elections.
After months of inactivity, the profiles reappeared with
posts designed to generate excitement among followers. The reactivation is part
of a broader social media initiative where Harris's team seeks to position
political messages through visual formats, cultural references, and content
designed for digital audiences drawn to the outdated radical left.
One of the moves that attracted the most attention was a
video shared from the KamalaHQ account on X, which adopted a cryptic and
cinematic tone. The clip shows a simulation of failed attempts to access the
account, with different passwords typed on the screen. Among them are phrases
like “waytooonline”, “thebabysitterisweird” and “project2025wasreal”, all
rejected by the system.
The tactic, which blends suspense and humor, was interpreted
by users as a way to spark curiosity and encourage online conversation—a common
strategy in campaigns targeting younger audiences who consume short, viral
content, although the radical left's youth audience is very limited in the
country.
Analysts point out that, given the growing influence of
social media on voter mobilization, political figures are seeking to adopt less
traditional digital narratives that are closer to internet language in order to
broaden their reach.
With this reappearance, Harris's team seems to be marking
the beginning of a new era in political communication, in which the digital
realm will play a central role in crafting their message and connecting with
new generations of voters.

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