Latin America's largest airline files for US bankruptcy

The partner responsible for tourism at the KPMG consultancy, Luis Buzzi, believes that although the establishments may open in July, the entrepreneurs' own vision is to prepare for 2021, because this year the sector will not rise. The important thing, he says, is to be prepared for next year and to ensure that the pre-covid-19 situation recovers.

Along the same lines, David Samu, partner in charge of EY-Parthenon, the strategic consulting division of the former Ernst & Young, states that 2020 will be a bad year, as reflected in a survey by the firm, according to which one out of every two Spaniards give up their summer vacations and of the rest, 41% will choose domestic destinations and only 9% plan to go abroad.

The director of the master's degree in strategic marketing at the International University of La Rioja (UNIR), Luis Cerdá, points out that the sector handles drops of between 30 and 40% from the main issuing countries, although he hopes that in August or September it will begin to Little by little European tourism.

The end of the year is “difficult but not lost” for Julio Cerviño, professor of marketing and expert in Brand Spain and in the tourism sector at the Carlos III University of Madrid, who believes that by acting quickly, it is possible to recover around 50% of foreign tourism and if you add 20-25% of national tourism "furniture is saved". (EFE)