Cerdá emphasizes the development of other forms of tourism,
such as shorter but more frequent vacations and, now, closer to the usual
address for fear of a second outbreak of the covid-19.
These same new patterns are those shown by a survey by the
DNA consulting firm, specialized in the sector, which indicates that 81.7% of
Spaniards want to do tourism after confinement, especially in Spain, although
they look for personalized formulas and reject the collective tours.
The respondents agree that this is a good time to redefine
the tourism offer. From EY they explain that it is necessary to develop and
promote well all the segments of the offer, starting with the “sun and beach”,
which is the great creator of wealth because it contributes the large numbers
of foreign tourists and income.
At the same time, inland tourism, cultural tourism,
gastronomic tourism or tourism destined for the older population should be
promoted, allowing part of the offer to be seasonally adjusted, as occurs in
the Canary Islands. The Camino de Santiago is a successful example of
development of these other types, says Samu.
Cerdá also moves in this idea, who understands that in some
areas of Spain the offer is “oversized”. This is an opportunity, he points out,
to make a new strategic approach, paying more attention to segmentation
variables and looking for new niches. (EFE)
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