For months he downplayed the issue, even presenting it as an
argument fabricated by his opponents. But now Donald Trump himself has decided
to put it at the center of the political chessboard: the cost of living will be
the central issue in the 2026 midterm elections. In an interview with Politico
on Friday, the president was clear: the next major electoral battle will not
revolve primarily around culture wars or ideological disputes, but around
something much more tangible and everyday: the prices people pay at the supermarket,
for gas, and for basic services.
The statement has a striking nuance. Not long ago, Trump had
dismissed concerns about affordability as a “narrative” promoted by the
Democrats, a way to politically attack his administration. Today, however, he
not only acknowledges the weight of the issue, but also sees it as the decisive
battleground for control of Congress.
And it's no small gamble.
The 2026 midterm elections will determine who controls the
House of Representatives and the Senate, and therefore, how free the White
House will be to implement its agenda during the second half of the term. Trump
is convinced that, when the time comes, voters will support his economic plan
and reward what he presents as a shift in the right direction.
The implicit message is twofold.
On the one hand, the president seeks to reframe the debate:
it's no longer just about promises, but about measurable results in people's
wallets. On the other, he is making it clear that he wants the electorate to
see these elections as a referendum on his economic policies.
Ultimately, Trump seems to be betting on a simple but
powerful idea: If prices begin to stabilize or fall, if the perception of
economic relief spreads, voters will not only notice, but will translate it
into votes.
But it's also a risk. Because if the cost of living remains
a dominant concern in 2026, that same issue could become the opposition's main
weapon.
In one way or another, the president himself has set the
bar: The midterm elections will no
longer be just a clash of rhetoric.
They will be a verdict on how much it costs to live in the
United States under his administration.
And in politics, few things carry more weight than that.

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