Portugal, Greece and Croatia, Spain's three main competitors
in the northern Mediterranean, offer themselves as covid-free destinations to
try to capture the diminished foreign tourism once the borders are opened,
helped by the lesser impact of the pandemic.
The three countries, which together received more than 80
million tourists last year - just under the 83.7 million who came to Spain -
are actively selling the image of safe destination in the source markets,
especially in Germany.
However, none of them separately has the capacity to absorb
the volume of tourists from Spain, and other competing destinations such as
North Africa "do not generate adequate health trust," according to
the marketing professor and expert in Marca España and in the tourism sector of
the Carlos III University, Julio Cerviño.
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