PepsiCo Inc (PEP.O) will change the name and brand image of
its Aunt Jemima pancake mix and syrup, it said on Wednesday, dropping a mascot
that has been criticized for a racist history.
The logo of the more than 130-year-old brand features an
African American woman named after a character from 19th century minstrel
shows. The offensive caricature is rooted in a stereotype of a friendly black
woman working as a servant or nanny for a white family.
Separately, Mars Inc said it was evaluating possible changes
to its Uncle Ben’s brand of packaged rice, which feature a white-haired
African-American man named after a Texas rice farmer. (Reuters/Travel Films)
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