Ford Motor Company CEO Jim Farley expressed his support for President Donald Trump's recent decision to roll back coffee shop regulations implemented during the Joe Biden administration, asserting that the change will have a direct impact on reducing costs and increasing the ability to produce more vehicles in the United States.
In an interview with Fox News, Farley called the measure
"a victory for affordability and common sense," emphasizing that the
regulatory relaxation will allow the company to accelerate the introduction of
new models for the domestic market. According to the executive, the elimination
of these rules opens the door to "launching American-made vehicles that
can be offered at more affordable prices," something he says had been difficult
under the previous regulatory framework.
Farley's comment adds to a growing debate in the automotive
sector about the role of regulation in production costs, competitiveness in
international markets, and the transition to new technologies. For the Ford
CEO, the adjustment announced by the White House represents a relief for
automakers seeking to balance innovation, domestic manufacturing, and
affordable prices in an economic environment pressured by inflation and global
competition.
Although opinions within the industry are diverse, Farley's
statements demonstrate the interest of some companies in a more flexible
regulatory agenda that, they argue, could stimulate investment, domestic
production, and the availability of vehicles for consumers with different income
levels.

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